Project overview
Business challenge
Project and competitor data lived in Excel files with inconsistent structures, free-text values and manual validation.
Market research data changed continuously and was collected by rotating external researchers, which created quality and standardization issues.
Management needed trusted visibility into pricing, location trends, apartment sizes, technical features, sales velocity and competitor movement.
Our approach
A structured data entry application replaced uncontrolled spreadsheet capture with required fields, standard value lists, validation and warnings.
Data quality rules caught inconsistent, impossible or suspicious values before they reached reporting.
The platform connected curated market data with Power BI analytics, geospatial reporting and a stronger foundation for future AI-assisted market insight.
Business outcomes
Market and project data became more standardized, searchable and reportable.
Manual cleaning effort was reduced by catching problems at the point of data entry.
The business gained a stronger intelligence layer for comparing regions, competitors, prices and portfolio performance.